Typography represents a slew of assumptions and
prescriptions shared by the writer (me), the designer (me again), and the
reader (you), all of which help translate the elements into messages. Typography’s
basic roles are to give form to recognizable marks- the alphabet, and to gather
them into ordered words that ultimately compel a reader to begin deciphering. If
a targeted reader is able to understand the words, then the typography will
have accomplished its most fundamental job. Typography must have the right
aesthetic quality for it to work the way you want it to. If it’s in the wrong
file, then it’s going to give out a different message and not serve its
original purpose. Using the right font, family, color, placement, audience are
just a few things you have to understand correctly for a message to come out
right. There are different systems to think about, like cultural systems where
the term language can be understood in many ways. You can literally read
something to understand the message, or you can visually read it to get the
same message or you make get a completely different message. Everyone with eyes
might be able to see form, but to construct an intended message “successfully”
from visual form requires us to be familiar with that type of language.
